For more than 60 years, researchers have been studying the factors influencing our decision to say “yes.” There is no doubt that there is a specific science to how we are persuaded to do anything, and a lot of that science is surprising.
The power of persuasion is usually the only thing that separates successful business owners from everyone else. The art of persuasion is nothing more than being able to fight off the natural skepticism that most people have, overcome their objections, and present your business as being better than the next competitor while gently inspiring the potential customers into acting. This short ebook is powerful!
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